“A dynamic ribbon-like number “25” gently wraps into the shape of an infinity symbol, forming a celebratory logo promoting PEFC’s 25th anniversary throughout the year 2024. The resulting logo flows into a shape similar to an infinity symbol, representing sustainability and the fact that PEFC is here to stay for a long, long time!”

— Eddy Hill, Creative director

“One of the most rewarding parts of the project was seeing how the initial anniversary emblem quickly opened up a whole ecosystem of ideas. Once the visual language clicked, it naturally began extending across every touchpoint, from banners and event materials to social media content and even a birthday cake. That’s always the exciting moment in branding, when an identity stops feeling like a logo and starts becoming a living, shared celebration.”

— Eddy Hill, Creative director

“This year marks twenty-five successful years of a fast-growing global alliance, now established as the world’s leading forest certification system. We hope that you will join us in this unique opportunity to give additional visibility to the PEFC Alliance and to our common achievements throughout 25 years of caring for our forests!”

— PEFC International