PEFC Forest Forum 2025 display
The large-scale display materials for PEFC Forest Forum 2025 in Viet Nam extended the visual identity of the international event focused on “shaping the future of responsible forest management”. Building on PEFC’s design direction, the project included two large backdrop banners and four pull-up displays, designed to ensure clarity, consistency, and strong visual impact across the exhibition space.
May 2025
- Display design, with PEFC design team
“PEFC already had a strong visual identity in place, so the exciting part was building on that foundation and translating it into large-scale graphics that could truly shape the event space. It was a balance of creativity and technical precision, making sure the visuals not only looked striking on screen but also worked seamlessly at exhibition scale.”
— Eddy Hill, co-designer on this project
“The PEFC Forest Forum 2025 took place in May 2025 in Ho Chi Minh City, Viet Nam. The event was organised by PEFC International in collaboration with the Vietnamese Academy of Forest Science (VAFS) and brought together policymakers, industry leaders, and sustainability experts from across the forestry sector.”
— PEFC International
“One of the most enjoyable parts of the project was adding a fun, colourful layer to PEFC’s identity through nested fractal forms and logarithmic spirals inspired by nature. Circular, ecosystem-inspired forms created movement and connection, reflecting the interconnectedness and balance of forest ecosystems and the idea of coexistence within a living system.”
— Eddy Hill, co-designer on this project
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