A visual identity and promotional material were created for Nespresso Recycling, to demonstrate the ease of recycling coffee capsules, which become separated into two recyclable elements: aluminium and coffee.
Launched 2007
Creative direction & team management, Gyro International, for Nespresso
“Nespresso's message comes alive through an organic visual style based on the circular nature of the recycling process, and a friendly tone of voice, inviting customers to join Nespresso's commitment to protecting the environment.”
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