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<p>The new BRP Can-Am Spyder Roadster, first in a new category of road vehicles, launched in Europe in autumn 2007.</p>
        <p>The novelty and exclusivity of the product, the open challenge to handle a Spyder and the promise of adrenaline formed the basis of the European launch communication campaign.</p>
        <p>Supporting sales tools featuring key selling points, FAQs, cost structures and key customer profiles were also designed for BRP dealers.</p>
        <br>
        <i>Client: BRP Can-Am<br>
		Agency: Gyro International (creative direction), 2007</i> <p>The new BRP Can-Am Spyder Roadster, first in a new category of road vehicles, launched in Europe in autumn 2007.</p>
        <p>The novelty and exclusivity of the product, the open challenge to handle a Spyder and the promise of adrenaline formed the basis of the European launch communication campaign.</p>
        <p>Supporting sales tools featuring key selling points, FAQs, cost structures and key customer profiles were also designed for BRP dealers.</p>
        <br>
        <i>Client: BRP Can-Am<br>
		Agency: Gyro International (creative direction), 2007</i>
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