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<p>On entering Geneva airport's arrivals lounge, 15 million travellers a year are immediately greeted by the PEFC brand.</p>
        <p>A set of five backlit posters was designed to engage travellers on environmental issues, and to articulate PEFC's vision of a world in which people manage forests sustainably.</p>
         <p>PEFC's message creates a refreshing contrast with surrounding adverts for watchmaking and luxury industries.</p>
        <br>
        <i>Client: PEFC<br>
		Launch: on display since January 2011</i> <p>On entering Geneva airport's arrivals lounge, 15 million travellers a year are immediately greeted by the PEFC brand.</p>
        <p>A set of five backlit posters was designed to engage travellers on environmental issues, and to articulate PEFC's vision of a world in which people manage forests sustainably.</p>
         <p>PEFC's message creates a refreshing contrast with surrounding adverts for watchmaking and luxury industries.</p>
        <br>
        <i>Client: PEFC<br>
		Launch: on display since January 2011</i> <p>On entering Geneva airport's arrivals lounge, 15 million travellers a year are immediately greeted by the PEFC brand.</p>
        <p>A set of five backlit posters was designed to engage travellers on environmental issues, and to articulate PEFC's vision of a world in which people manage forests sustainably.</p>
         <p>PEFC's message creates a refreshing contrast with surrounding adverts for watchmaking and luxury industries.</p>
        <br>
        <i>Client: PEFC<br>
		Launch: on display since January 2011</i>
Photo: L'Osservatore Romano/09
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