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<p>Lonza Nutrition launched a family of brands to generate world-wide recognition within the nutritional additives trade, and brand awareness amongst consumers.</p>
        <p>An umbrella identity and consistent product identities were created across channel and direct communication media, leading to a soaring 95% consumer acceptance rating across four continents for the new brands, and 100% approval from manufacturers approached to carry the Lonza brands on packaging.</p>
        <br>
        <i>Client: Lonza<br>
		Agency: Gyro International<br>
(creative direction), 2007</i> <p>Lonza Nutrition launched a family of brands to generate world-wide recognition within the nutritional additives trade, and brand awareness amongst consumers.</p>
        <p>An umbrella identity and consistent product identities were created across channel and direct communication media, leading to a soaring 95% consumer acceptance rating across four continents for the new brands, and 100% approval from manufacturers approached to carry the Lonza brands on packaging.</p>
        <br>
        <i>Client: Lonza<br>
		Agency: Gyro International<br>
(creative direction), 2007</i>
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