Nespresso Recycling

A visual identity and promotional material were created for Nespresso Recycling, to demonstrate the ease of recycling coffee capsules, which become separated into two recyclable elements: aluminium and coffee.

Launched 2007

  • Creative direction & team management, Gyro International, for Nespresso

Design sample

“Nespresso's message comes alive through an organic visual style based on the circular nature of the recycling process, and a friendly tone of voice, inviting customers to join Nespresso's commitment to protecting the environment.”

— Eddy Hill, Creative director

Design sample

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