A "United Nations Human Rights" brand refresh led to the articulation of clear brand values and guidelines, the redesign of the six official UN language logos, graphic elements, layouts and key templates, all captured into a Brand Book to ensure consistency across all of the Office's communications.
Launched June 2010
Creative direction, Graphic design, with OHCHR
“A series of interviews was conducted within the Office of the High Commissioner for Human Rights with key stakeholders and external partners. Our early brand analysis quickly confirmed the need for a consolidation of the more recognisable name "United Nations Human Rights".”