EASL's integrated "Many Ways" brochure contains promotional information about EASL, the Home of Hepatology, and a detailed calendar of events. The chosen design consists of a visually dynamic document separated into two sections. The promotional half of the brochure can be read conventionally from the front cover through to the centre spread.
Creative direction, Graphic design, for EASL, the Home of Hepatology
“For quick and easy reference to the calendar half of the document, the reader simply flips over the brochure and consults the events calendar directly from the "back" cover.”