Reducing dietary salt is the most cost-effective public health measure available to lower blood pressure and mortality. The updated PAHO targets in processed and ultraprocessed food products in the Region of the Americas provide an important tool to help countries setting national sodium reduction targets.
Creative direction, Graphic design, with the Pan American Health Organization
“The visual communication design concept was inspired by the octagon-shaped front-of-package warning labels indicating the excessive content of critical nutrients in widely available food products.”
— Eddy Hill, Creative director
“People worldwide consume significantly more sodium than they should. Reducing dietary salt at population level is the most cost-effective public health measure available to lower blood pressure and mortality.”
— Pan American Health Organization
“A brochure was developed in parallel to explain the broader context and the urgent need for the Updated Sodium Reduction Targets. The key facts were designed into clear and engaging visuals across a range of presentation materials and social media formats.”